Launch Lab Framework

While others wait for display open, we’re already working behind the scenes. Past buyers, key agents, and internal stakeholders are engaged early and deliberately. This is what sets us apart.

Target: Acquired hundreds of EOIs (before display opens)

This is where a meticulously crafted vision is brought to life with precision, storytelling, and immersive unveiling event. It ensures the market isn’t just informed but moved to action.

Target: Maximised project coverage and value perception

This is when conversion surges - by design, not by accident. A curated journey designed to immerse, engage, and convert EOIs into Sales Advices. All marketing go live!

Target: Hundreds paid SAs - 1.5x the project launch target.

A ‘beautiful chaos’. ‘Auction on steroids’. A grand launch. Sales surge by design, not by chance.

Price escalates live through systematic triggers. It’s not over until contracts are signed!

Target: Hundreds exchanged globally.

The launch is over - but momentum isn’t. Strategic follow-ups and targeted marketing this phase ensures that interest doesn’t fade but success is sustained.

Target: Full GR target realised. No margin left on the table.