I’m Roy — and for 15 years, I’ve been in your shoes.
On the developer side, juggling consultants, budget blowouts, and board expectations — all while trying to hit ambitious sales targets.
I know the pressure. I know the risk of marketing that doesn’t convert. And I know how crucial launch day is.
That’s why I built LaunchLab — not to pitch fluff, but to partner with developers who want real strategy, real momentum, and end-to-end launch support that actually works.
If you’re tired of hearing the same pitch from people who’ve never sat on your side of the table…
Let’s talk.
You build. We launch.
– Roy Marcellus
Founder, LaunchLab Consulting
Hello.
Who We Are Not
We’re not an agent.
We don’t chase commission — we build conviction.
We’re not a creative agency.
We don’t just make it pretty — we make it powerful.
We’re not a marketing agency.
We don’t pitch ads — we position projects.
Who We Are
LaunchLab is your strategy partner for high-stakes, off-the-plan project launches.
We’ve led launches with:
• 800+ paid EOIs before the first contract dropped
• 1,000 buyers lined up on launch day
• 70% of sales secured by internal team
• Hundreds of agents rallying behind one project
A beautiful chaos — even in the most difficult market.
We’re the team developers want in the room from day one.
You build. We launch.