Sth Bank by Beulah
The launch of STH BNK by Beulah achieved over $400 million in sales during Melbourne’s extended COVID lockdowns, making it Victoria’s fastest-selling project in the past 5 years. Despite launching in the most locked-down city in the world, our targeted sales strategy, digital-first campaign, and precise buyer engagement led to a multi-stage sell-out and record-breaking momentum—proving that with the right launch strategy, even the toughest market can deliver extraordinary results.
$400M+ sold in a day
800+ paid eoi’s collected
$38M Melbourne’s highest value apartment sale
31%+ premium $/sqm uplift over surrounding projects
Infinity
by Crown
$380M+ sold in a day
800+ paid eoi’s collected
100% sold out launch
21.8% premium $/sqm uplift over surrounding projects
The launch of Infinity by Crown Group achieved a staggering $380 million in sales within 3 hours, making it one of Sydney’s most successful project launches. In a crowded market, a high-impact strategy, strong buyer momentum, and flawless launch day execution drove a first-release sell-out and set a new industry benchmark.
Arc
by Crown
The success of ARC was driven by a clear sales strategy that maximised early buyer momentum. By positioning Arc as a landmark gateway to the Sydney CBD and leveraging its unique design, luxury appeal, and heritage integration, we attracted strong interest from both local and offshore investors. The result was a premium sell-through in a competitive market—proving that with the right positioning, timing, and execution, exceptional outcomes are possible even before completion.
$180M+ sold in a day
600+ paid eoi’s collected
75% sold out launch
1000+ people attended in the unveiling event