“While we’ve selfishly loved having Roy as our secret weapon, if you’re launching a project — having him by your side gives you both an edge and an anchor. “
“We’ve worked with Roy across both large-scale and boutique developments — and in every setting, he’s been collaborative, innovative, and solutions-focused.”
Acting as an extension of Beulah, he strategised, breathed, and moved with us — workshopping ideas, solving challenges, and always keeping the project’s goals and vision front and centre. He consistently helped protect the brand, align and energise the team, and drive outcomes as if his name were on the project.
On STH BNK, our largest and most complex project to date, Roy worked closely with us across launch planning, sales and pricing strategy, internal alignment, and agency engagement — always advocating for our best interests while safeguarding the integrity of the brand and vision. He brought clarity to ambiguity and helped build genuine momentum across the team.
Roy doesn’t replace your internal team — he strengthens it. He helps turn goals and ideas into reality, empowering the team to move with greater clarity and confidence.
Adelene Teh
Founders Beulah International
""Sales and marketing should work seamlessly - like peas and ham. Unfortunately, I’ve too often seen these teams misaligned, leading to compromised outcomes. But not when Roy is at the table."
Roy is the kind of sales leader I wish I had on every project. He brings a rare combination of strategic focus and relentless execution. He doesn’t just accept goals, he makes sure they’re achievable, and then does everything in his power to exceed them.
When launching real estate worth hundreds of millions, even billions of dollars, the pressure can be immense. Timelines are often razor-thin, and the stakes couldn’t be higher. Roy not only rises to that pressure, he thrives in it. He’s the steady force that helps teams turn the impossible into possible.
What I admire most about Roy, though, goes beyond performance. It’s his ability to bring a smile to anyone's face in any scenario. No matter what challenges the team is facing, he has an uncanny ability to lift spirits and keep morale high. Roy is truly one of a kind.
Kirsty Bradley
Former Global Head of Marketing & Communications at Crown Group
"When the board expects numbers the market's never seen before, Roy is who you want in the room."
Working with Roy at Crown Group on projects like Infinity Green Square, Arc Sydney, and Skye North Sydney, we always faced pressure to achieve top-tier revenues in a tough market.
Roy brought a calm confidence to every challenge. He didn't just know how to sell; he understood the bigger commercial picture, and that made all the difference.
For each launch, whether we were aiming for $380 million in a single day or $100 million, Roy was always strategic and incredibly prepared. He consistently delivered record-breaking prices, pushing the market higher without losing buyer confidence or damaging our brand.
Having Roy on our team meant we had someone who could connect sales, marketing, and our financial goals. His data-driven approach to pricing and his trusted relationship with the sales team were essential for our success"
Pierre Abrahamse
Former COO Crown Group